What business are you in? Who are your customers and who are not? Why? Where will you be a year from now? What about three?
These are all questions whose answers might not be clear but which no firm can succeed without asking. Here is how I can help not only ask the right questions, but also find the right answers together:
Process:
- Primary and secondary market research
- Internal audit of strategy and tactics
- Identify market position, develop brand story and focus
- Develop key financial and organizational milestones
- Identify needed functions, roles and best ways to organize and develop internal capacity
- Identify distribution opportunities and develop sales roadmap
- Develop advertising strategy in line with brand story and organizational milestones
Deliverables:
- Strategic Market Review
- Yearly Goal-setting & Long-range Plan
- Organizational Chart & Defined Roles
- Sales & Distribution Roadmap
- Advertising Plan