The art and science of developing a well-merchandised assortment and a product pipeline that consistently embodies a brand’s story and customer needs can be challenging even to an artisan skilled in his or her own metier. Together, we can take the guesswork out of the development process and focus on the things that matter:
Process:
- Refine existing product by establishing best-in-class benchmarks
- Identify opportunities for product extensions
- Develop Product Development Plan in line with business goals
- Clarify and develop Pricing & Markup Structure
Deliverables:
- Product Competitive Benchmarks
- Initial Product Development Plan
- Pricing & Markup Structure