Like most emerging brands, I imagine you struggle to compete on price with established brands. If you distribute through wholesale, this problem is compounded by your retailer’s markup needs.
Significant cost savings might be staring you in the face. To begin with, have you considered sourcing your fabrics and trims directly from suppliers?
Many Asian textile mill and trim suppliers have recently retooled their capacity to better serve the needs of smaller clients. These vendors often provide stock service and require zero to low order minimums. By buying from them directly, you cut out the middleman.
You can begin your sourcing initiative on a website like Alibaba or at biannual trade shows like TexWorld. A word of advice: always assess a new resource with a pilot program before committing to a larger investment.
Do you need help with your sourcing needs? Reach out to me this week for a phone call.